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Wishelf is a loyalty application that invites its users to grant wishes of their friends on the app. The branding of the app from colour story to typography as well as the user interface was designed in-house at Crease


Branding & Identity

Client   / 


With Wishelf's brand identity, we wanted to make the fun and friendly vibe of the app very conspicuous therefore in the user persona we thought of a person who is between 16-25 years of age with a big social circle. This person often suffers from the dilemma of what to gift their friends and this is where Wishelf steps in and helps them in choosing a valuable and desired gift (within budget) for their friends.

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