Crease Design Works was entrusted with designing the complete corporate identity system for the Industrial & Commercial division of BPCL, one of India’s most respected public sector enterprises. The mandate was clear: create a visual language that reflected scale, credibility, and global relevance, while remaining aligned with BPCL’s larger corporate ethos. Beyond identity, we led the design execution for two strategic campaigns and one high-impact event for BPCL’s Shipping & Bunkering division. This included global-facing presentations developed for internal stakeholders and colleagues in Boston, along with a full suite of offline collaterals such as standees and on-ground brand assets. From corporate systems to international presentations and physical brand touchpoints, this engagement demonstrates Crease Design Works’ ability to operate confidently at the intersection of institutional branding, strategic communication, and global enterprise design.